American Marketing Association (AMA) Agency
Strategy Team Member | Austin, TX | Fall 2017
During Fall 2017, I was a member of a team of students that was tasked with helping refine marketing and business strategies for our client, Energy Project Advisors.
Our team developed a survey to gather market research about the energy efficiency industry and leveraged our findings through data analysis. We used insights from our data to write blog articles, design graphics, and produce short educational videos about energy efficiency. These creative assets served as content for the “awareness” stage of the buyer's journey.
Apart from collaborating with a team of four students, I was individually tasked with creating two educational videos. This project consisted of interpreting data insights and manipulating visual and written copy developed by other team members. For the videos, I wrote scripts, recorded voiceovers, and used Final Cut Pro to edit.