EXPERIENCE


EDUCATION

The University of Texas at Austin   |   B.S. Corporate Communication   |   May 2019


AWARDS

College Scholar 2017, 2018 (Top 20%)

University Honors 2016, 2017


Trip Loop |  Marketing Intern  |   Austin, TX  |  May 2018 - Present

  • Developed Trip Loop’s first brand recognition marketing campaign by researching, developing, and executing paid social media strategies that grew website traffic by 116% and online conversions by 37%

  • Built brand guidelines with team members by articulating brand identity and positioning; wrote copy style guide, including topics like messaging and claims, tone, voice, and key phrasing

  • Collaborated with founders and team members to analyze and exchange feedback about product development to help designers streamline UI/UX features of Trip Loop services

  • Managed and generated content creation for social media channels, including Facebook, Instagram, and LinkedIn

 

The AMA Agency Group |   Account Manager  |   Austin, TX  |  Sep 2017 - May 2018

  • Started in marketing strategist role and transitioned into project manager role. 
    • Oversaw the production and execution of digital and social media strategies to leverage brand awareness of mother & baby care product
    • Performed market research data analysis and produced two educational videos about energy efficiency industry to serve as "awareness" stage content
    • Optimized online search performance for client by adjusting Google AdWords campaigns and researching target personas 
 

Austin Tech Alliance   |   Intern   |   Austin, TX  |  Sep 2017 - Dec 2017

  • Worked directly with ATA's executive director to develop written content about tech-related initiatives by: analyzing legal bill text summaries, researching current tech events, and interviewing professionals from Austin

  • Attended ATA events to grow awareness of civic challenges in Austin's tech sector: engaged with professionals at a startup trade show and photographed tech town hall events

  • Produced promotional copy for ATA brand identity descriptions and tech event announcements

  • Organized and filtered lists of over 600 professional member contacts by district via Excel 

 

Paper Stone Scissors   |   Account Intern   |  Shanghai, China  |  May 2017 - Jul 2017

  • Researched social media management agencies and compiled insight on client brand messages, unique selling points, and visual communication strategies into slide decks

  • Collaborated with team members – adapted creative assets into different mediums used for client presentations and project proposals and contributed to brainstorming sessions

  • Developed creative copy for internal blog articles, proofread presentations, and edited brand identity descriptions for multi-layered luxury retailers, as well as hospitality, real estate, and investment companies

  • Handled logistical tasks for planning a photoshoot - contacted model and stylist agencies via email and WeChat and organized model profile information via Google Sheets

 

UT Project SEED    |   Research Assistant   |  Austin, TX   |  May 2016 - Oct 2017

Dr. Su Yeong Kim’s Project SEED promotes understanding of the Social, Emotional, and Educational Development of children of U.S. immigrants, focusing on those of Mexican American descent. 

  • Improved and standardized research assistant training process 

  • Communicated daily task status updates to project lead and conducted new staff member training in person and by phone

  • Performed detailed assessment work and modified contact information of research participants for 95 Google accounts on a weekly basis

 

VOLUNTEER

Victoria Gardens Nursing Home    |   Volunteer Performer  |  Allen, TX   |  July 2012

  • Coordinated and facilitated own volunteer vocal performance for nursing home residents, covering artists including: Frank Sinatra, Ella Fitzgerald, Dean Martin, and Tony Bennett